Last chance:
Join to the canton fair in China April 25
With dedicated professional guidance from an expert in import/export, with extensive experience in both the Israeli and Chinese markets, and an office specializing in purchasing, sales, and logistics across China
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Canton Fair 2025

Canton Fair - April 2025
The largest and the most important suppliers exhibition in China

When?
April 22, 2025 - A special group will depart with personal, close guidance from Lichee Victoria Haya, an experienced expert who has participated in this exhibition dozens of times and works in close collaboration with a reliable and professional local office in China.
About the Exhibition
✓ The Canton Fair takes place over 3 weeks, with suppliers rotating by industry each week
✓ This year's guidance focuses on the second and third weeks of the exhibition
✓ Rich variety of consumer products, decoration, textiles, health products, and pet supplies
What does our professional guidance include?
✓ Assistance in selecting reliable and quality suppliers
✓ Help in choosing products suitable for the Israeli market
✓ Professional negotiation management through our Chinese representative
✓ Accurate pricing of goods with complete transparency
✓ Handling agreements and ensuring all details and payment terms
✓ Guidance through the complex shipping process

Victoria Haya Lichee
✓ 25 years of experience in international trade management, import/export, and logistics chain management
✓ Works in collaboration with an international representation office in China
✓ Visited the Canton Fair dozens of times, with an extensive network in the local Chinese market
✓ Expert in locating manufacturers, checking merchandise, negotiating prices, payment terms, and shipping conditions
10 Reasons Why Importers and New Importers Should Visit the Canton Fair with Lichee's Close Guidance
1. Dealing with Language and Cultural Gaps
✓ A Chinese-speaking guide enables direct and clear communication with suppliers
✓ Understanding cultural nuances in the Chinese business world can be the difference between a successful deal and a failure
✓ Prevention of misunderstandings that could be costly later
2. Efficient Navigation of the Enormous Exhibition
✓ The Canton Fair spans a huge area with thousands of booths
✓ An experienced guide knows the exhibition structure and how to navigate efficiently between halls
✓ Saving valuable time and focusing visits on suppliers relevant to your interests
3. Identifying Reliable Suppliers
✓ A local guide with experience knows how to identify reliable suppliers versus those to avoid
✓ Preliminary verification of suppliers' and manufacturers' reputations
✓ Ability to determine whether you're dealing with an actual manufacturer or a middleman
4. Effective Negotiation Management
✓ Understanding Chinese negotiation techniques
✓ Ability to secure better prices and improved terms
✓ A local guide knows how far you can "stretch the rope" in negotiations
5. Assistance in Understanding Import Requirements and Regulations
✓ Understanding the special requirements for importing to Israel
✓ An Israeli guide familiar with local standards and regulations
✓ Identifying potential problems in customs clearance
6. Product Quality Inspection
✓ An experienced guide can help in checking product and material quality
✓ Identifying gaps between samples displayed at the exhibition and products that will be supplied in practice
✓ Recommendations regarding necessary quality checks before goods are shipped
7. Help with Local Logistics
✓ Familiarity with local transportation
✓ Assistance with communication at hotels, restaurants, and public places
✓ Dealing with unexpected challenges during your stay in China
8. Bridging Information Gaps and Business Techniques
✓ Exposure to common working methods in the Chinese market
✓ Learning professional terminology in the import field
✓ Avoiding common mistakes made by beginning importers
9. Creating Long-Term Business Relationships
✓ An experienced guide can help create good relationships with suppliers
✓ Understanding the importance of personal connections in Chinese business culture
✓ Building infrastructure for ongoing collaboration even after the exhibition
10. Significant Financial Savings in the Long Run
✓ Preventing costly mistakes in selecting unsuitable suppliers or products
✓ Obtaining better prices in negotiations
✓ Avoiding additional costs resulting from misunderstandings or quality issues
✓ Saving time, which is a valuable resource for business owners
Limited spots available! Click here to contact us!
Frequently Asked Questions - Canton Fair Guidance
General Information
The Canton Fair is the largest and most important commercial exhibition in China, held twice a year. It attracts thousands of manufacturers and suppliers from across China and showcases an enormous variety of products in all fields. Its importance for importers stems from the opportunity to meet a large number of potential suppliers in one place, compare prices and qualities, and experience the products firsthand.
No, you don't need to know Chinese. This is precisely one of the central reasons for the importance of our guidance. Victoria Haya Lichee accompanies the group along with a local Chinese representative, who will help bridge language and cultural gaps and enable efficient communication with suppliers.
Our guidance focuses on the second and third weeks of the exhibition, beginning on April 22, 2025. The recommended stay is around 7-10 days, allowing for a comprehensive tour of the exhibition and meetings with potential suppliers.
Professional Guidance
Our guidance includes:
✓ Personal and close guidance from Victoria Haya Lichee, an expert with 25 years of experience
✓ Assistance in efficient navigation of the enormous exhibition
✓ Help in locating reliable and quality suppliers
✓ Support in selecting products suitable for the Israeli market
✓ Professional negotiation management through our Chinese representative
✓ Accurate pricing of goods with complete transparency
✓ Handling agreements, emphasizing payment terms
✓ Guidance through the complex shipping process
Yes, we provide recommendations regarding suitable hotels in the exhibition area, help with reservations, and advice regarding local transportation. Our extensive experience with visits to Canton allows us to recommend the most efficient and comfortable options.
It's a small group with personal guidance. We maintain a limited number of participants to ensure that each importer receives full attention and consideration for their specific needs.
Costs and Payments
The cost of professional guidance is $1,000. This price includes all the guidance services detailed, including the local Chinese representative. The price does not include flights, accommodation, food, and personal expenses.
Besides the guidance cost, you should consider:
✓ Flights to and from China
✓ Chinese visa
✓ Hotel accommodation
✓ Food and drink expenses
✓ Local transportation
✓ Travel insurance
✓ Costs of samples and small shipments you might want to bring to Israel
Logistical Information
Yes, Israeli citizens need a visa for China. We will provide you with all the information needed to apply for a visa, including an official invitation letter to the exhibition if required.
Canton (Guangzhou) is located in southern China. The common way to get there is by flying to Hong Kong and then taking a high-speed train or bus to Guangzhou (about a two-hour journey). Another option is a direct flight to Guangzhou, if available. We will provide detailed instructions and assist in planning the most suitable route.
Import Process
After locating suppliers, we will assist you with:
✓ Managing final negotiations
✓ Checking product quality
✓ Preparing the order and signing agreements
✓ Organizing shipment and shipping to Israel
✓ Dealing with customs procedures and clearance in Israel
Yes, Lichee provides complete shipping and customs brokerage services. We can handle the entire process from the moment of order until the goods arrive at your business in Israel.
What happens if quality issues are discovered after shipment? We insist on comprehensive quality checks before shipment to prevent problems. In case issues still arise, our connections with suppliers and our experience allow us to handle problems efficiently and reach an optimal solution.
Absolutely! We offer ongoing guidance services to importers. After the exhibition, you can continue working with Lichee for repeat orders, locating additional suppliers, and dealing with all aspects of importing from China.
We will help you create an efficient communication system with suppliers, including using communication applications common in China, and we can serve as intermediaries if needed. Our experience shows that creating personal connections during the exhibition significantly facilitates ongoing communication even from a distance.